Entry Strategies for International Marketing by Franklin R. Root

Entry Strategies for International Marketing by Franklin R. Root

Regular price
$25.00
Sale price
$25.00
Regular price
Sold out
Unit price
per 

Entry Strategies for International Marketing by Franklin R. Root

Revised and expanded, represents the latest word on an evolving and complex subject. Offers recent examples of company practices and greater detail on the complexities of global integration.